Hi, I’m Hanna.
I have spent 19 years building brands at the intersection of sports and lifestyle. I have worked across diverse creative projects—from branding to experience design to product design to marketing strategy and execution.
My passion is understanding consumer drivers and crafting compelling stories, strategies and experiences that curate life long consumer/brand relationships.
Be it a brand, team, experience, or wild idea—I am constantly creating.
hanna@hannaboone.com
303.241.6038
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References available upon request.
CREATIVE DIRECTOR for Stumptown Coffee Roasters
Portland, OR.
2022 - Present
• Lead and evolved the creative vision of the Stumptown brand and managed the execution of omni channel marketing, creative, and product that drove brand relevance, consumer engagement, and YOY business growth.
• Lead an incredibly passionate (and lean) team to produce some of the most disruptive, engaging campaigns and concepts that the coffee world has seen.
Highlights:
• Alaska Airlines collaboration
• LAIKA’s movie Coraline collaboration
• Built the first ever Stumptown Style Guide
• Redesigned their coffee bags
• Lead creative for two new cafes and oversaw the new licenced PDX locations
• In 2025 Stumptown was awarded #52 best coffee shop in the world
CREATIVE DIRECTOR & OWNER for Hello, Brite.
Portland, OR.
2021 - 2022
• Brand building, experience design, deep storytelling, product design, marketing/design strategy and execution,
• Print, digital and experience design.
• Intuitive, empathetic and inspiring team leader and mentor.
Client Roster:
• Zwift - Creative Direction for the Tour de France Femmes 2022
• WILDFANG - Apparel company breaking gender norms - Brand Book
• Nike - Nike Women’s - Brand
• WEDU - Lance Armstrong’s media company - Brand & Merch
• NEXT VENTURES - VC company focused in Human Optimization - Brand & Website
• SWITCH - Driving gender, diversity and inclusion in the tech, startup and VC spaces - Brand & Web
CHIEF CREATIVE OFFICER for StarCycle
Portland, OR.
2016 - 2021
•Creative vision for a start-up indoor cycling company with aggressive growth ambitions.
• From rebrand, to building a team, digital and in-studio experiences; we recreated a franchise into a sought after lifestyle company nationwide.
CREATIVE DIRECTOR for barre3
Portland, OR.
2012 - 2016
•Elevated the barre3 brand to the #1 barre fitness company in the world.
• Developed an aspirational, cohesive brand story and vision digitally and in brick & mortars experiences.
•Built, vetted and mentored the marketing and design teams.
•Birthed retail pillar of business with 200% growth year after year.
SENIOR DESIGNER for Swift
Portland, OR.
2010 - 2011
•Lead designer in creating strategic, stunningly beautiful digital experiences.
•Client Rooster: Nike Women, Nike Running, Nike Training Club, Hawaiian Airlines, Embassy Suites, Horny Toad Clothing.
GRAPHIC DESIGNER for K2 Sports
Seattle, WA.
2006 - 2010
•Branding, trending, photoshoots, product design, digital, social and print marketing for all brands under the K2 umbrella.
•Lead Designer for the 2010 Olympic Games hardgoods product line
•40% increase in sales after redesign of Atlas Snowshoes.
•50% increase in sales after redesign of K2 Women’s Skis.
INTERNSHIP/JUNIOR ART DIRECTOR for Butchershop
San Francisco, CA.
2005 - 2006
• Branding, illustrations, print collateral, large scale festival/event experience design and photo-shoot styling.
Creative Direction + Strategy
Clear Communicator
Team Management + Mentorships
Deck Presentations
Mind Reading
Brand Builder
Creative Problem Solving
Empathetic Listener and Team Builder
Photoshoot Creative Direction
Print Design
Digital Marketing + Design
Social Media Strategy + Design
Product + Retail Design / Development
Experience Design Enthusiast (Brick + Mortar and Event)
Adobe Creative Cloud
Keynote
Figma
UX and UI
Koolaid Creator
Bachelor of Fine Arts in Graphic Design
University of Colorado, Boulder
Study Abroad focused in Fashion and Design School
American International University in London, England